New thinking. Enhanced experiences. Lasting results.

/ Our Story

Craig Tothill

Director, IT and Panel Technology

It all started 30 years ago with the arrival of a Commodore Vic -20 computer in the family living room. The passion for computers and technology was instant, programming variations of the “Hello World” loop minutes after plugging in his first personal computer.

Craig began his professional career as an engineer at a recording studio, and as it turns out that computers were never far away – Craig was thrilled to be able to integrate computers int the post-production process. Through his professional career, Craig has utilized his varied IT skills by working as a programmer, sound and video editor and then eventually becoming the system administrator for the 200-person company.

As Delvinia’s Director of IT and Panel Technology, Craig keeps the company running smoothly and always staying ahead of the technology curve. Craig has been involved with the AskingCanadians™ panel since its inception and during his 10 years with Delvinia he has ensures that the integrity of all data coming from our panel is second to none. He also played a key role in the development of Delvinia’s Insight Engine and maintains its continued growth.

In Craig’s spare time he enjoys following technology trends, playing video games, listening to music, growing his movie collection and praying that the Toronto Maple Leafs and Dallas Cowboys will once again win their respective Championships.

Adam Froman


Adam Froman is a big believer in the transformative power of digital technologies. He is driven to understand how Canadians are integrating technology into their lives and how brands can adapt by creating relevant digital experiences. As the founder and CEO of Delvinia, he believes digital platforms can be used to create meaningful, human connections between companies and their customers and it is this philosophy that he has applied to his organization.

Adam established Delvinia, a Toronto-based digital strategy and customer experience design firm, in 1998. The company helps its clients like RBC Royal Bank, Microsoft and Rogers respond to the opportunities and challenges that digital technologies bring to customer relationships. He is also the founder of AskingCanadians™, an online data collection business with a research community of 160,000 Canadians, which offers a range of innovative data collection tools and Voice of the Customer platforms.

Adam’s association memberships include the Canadian Marketing Association, Esomar and the Marketing Research and Intelligence Association, where he is a director of the MRIA’s Research Agency Council. Adam is also a Professional Engineer in the discipline of Human Factors Engineering and has an MBA from the Schulich School of Business.

Steve Mast

President, Delvinia

Steve’s keen eye for creativity, design and understanding of technology stem from a uniquely diverse background. Often referred to as the “Digital Architect”, Steve was educated as an architect however he began his career as a Video Game Designer and Producer in the early ’90s.

In 2000, Steve joined Delvinia to build its interactive design and digital marketing practice. His focus on creating an environment where his team and clients can play, learn and grow together has been pivotal in creating Delvinia’s list of distinguished clientele, RBC Royal Bank, Manulife, Microsoft and Rogers to name a few.

Steve is an active member in the digital, marketing and research communities. He participates and chairs various advisory boards, conference committees and is an active speaker. Steve loves BIG challenges and his philosophy is simple, success is measured by what you do and not what you say.

Amber Bartlett

Senior Sales Manager

Amber brings five years of market research experience to her role as Senior Sales Manager with AskingCanadians™. Throughout her career, she has worked with some of the largest global data collection companies in the industry, including Greenfield and Research Now.

With a vast understanding of the market research landscape, Amber has built strong relationships with clients both large and small.

Amber will be working directly with our clients to support their needs through existing AskingCanadians™ products. She will also be tasked with the development of new ideas and processes to help clients continue to grow their business.

When not on the phone with clients or in meetings, Amber is often playing sports or grabbing dinner with friends.

Patrick Prunskus

Senior Sales Manager

As Pat moves forward as the Senior Sales Manager with AskingCanadians, he does so with 12 years of market research experience behind him. In that time he has worked on a wide array of projects with both small to large full-service market research firms. With that practical experience comes a keen memory for standard and unique solutions to data collection needs.

Pat will empower our clients to achieve their needs through the AskingCanadians panel and service offerings. In addition, he believes in being proactive in looking for opportunities to add value to research and help distinguish our clients’ offerings from their competitors.

Frank Schiraldi

Manager, Technology & Innovation

It all started 20 years ago when he first played Super Mario on Nintendo. Frank knew then that his passion was for technology. Since then he has been drawn to all types of tools that help people work smarter and make their lives easier.

Frank has four years of experience in the market research industry specializing in survey programming. He is passionate about market research and enjoys developing new and exciting tools for clients and staff. He takes new innovative ideas and applies them to our clients’ needs to help further their market research digital analysis.

Kenneth Ni

Team Lead, Programming

Kenneth’s technical expertise and extensive online survey programming capabilities have been an asset to the AskingCanadians team since he joined the firm in June 2011. Kenneth consistently demonstrates a keen attention to detail and an ability to develop more efficient and effective ways of programming surveys while constantly striving for optimization in survey programming. Kenneth manages all Confirmit surveys and has led several projects to integrate new tools into the Confirmit platform, including Flash and TrueSample. Prior to joining AskingCanadians, Kenneth was a senior survey programmer at Research Now.

Raj Manocha

Vice President

As Vice President of AskingCanadians, Raj’s role is focused on expanding the AskingCanadians brand, building the firm’s internal team, and continuing to develop strong relationships with current and new clients.

With more than 10 years of experience in online client development, including six years with an online market research focus, Raj believes that understanding a client’s needs and goals is the key to building great relationships. And, his wide array of experience working with small and large firms over the years has given him the ability to always provide clients with the appropriate solution to any type of market research problem.

Roy Gonsalves

Director of Sales

Roy brings 15 years of market research experience to his role as Director of Sales with AskingCanadians™. Throughout his career, he has worked with some of the largest global data collection companies in the industry, including Ipsos ASI and Research Now.

With an intimate understanding of his clients’ needs and preferences, Roy has successfully supported clients through major projects and growth.

Roy will be working directly with our clients to support their needs through existing AskingCanadians™ products. He will also be tasked with the development of new tools to help clients grow their business.

When he’s not talking shop with colleagues and clients, Roy can most likely be found cooking for family and friends.

Angela Lau

Team Lead, Project Management

Angela brings more than five years of online market research experience to Delvinia. As Team Lead, Project Management for AskingCanadians™, Angela is focused on supporting Raj Manocha, Vice President, in expanding the AskingCanadians™ brand while ensuring upmost quality in both data and client relations.

Angela believes that with a positive can-do attitude, attention to detail, communication and understanding—each and every project can be a success.

Currently On Mat Leave

Susan O’Neill

Public Relations Manager

Susan brings 13 years of experience as a writer and editor to her role as Public Relations Manager with Delvinia, where she will support the execution of corporate marketing plans for the firm, manage the organization’s social media activities, and liaise with the media.

Prior to joining the team at Delvinia, Susan worked for 3 years as the Toronto Bureau Chief with BizBash Media, which produces a trade publication for professionals in the local event industry. Susan has also worked as a community news reporter covering education, healthcare, and Toronto City Hall.