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AskingCanadians’ User-Centric Dashboard Wins an MRIA Award

by admin.

This week got off to an exciting start for our AskingCanadians team, which has just returned from the MRIA National Conference in Niagara Falls.

Our CEO Adam Froman took part in a panel discussion about the future of market research and our VP Raj Manocha was joined by Carol Pilas, Director of Market Research at Pelmorex Media (the parent company of The Weather Network), to share the story of our user-centric dashboard project with conference attendees.

To top it all off, that project was recognized with the Excellence Behind the Scenes Award at the MRIA Excellence in Research Awards last night.

AskingCanadians and Pelmorex Media embarked on the research initiative late last summer to see if we could harness multi-platform, multi-source data to create a user-centric dashboard. The intent: to provide a single Brand Health Index designed to enable decision makers at The Weather Network to make better business decisions.

With funding from the Industrial Research Assistance Program (IRAP) and an Engage Grant from the Natural Sciences and Engineering Research Council of Canada (NSERC), AskingCanadians partnered with Ryerson University’s Department of Electrical Engineering to develop a solution designed to help organizations consolidate their data, while presenting it in a way that allows business leaders to quickly view and access the information they need.

We didn’t want to build a dashboard for everybody across the organization. Our approach was rooted in the consideration: who’s actually looking at the data and what do they want to get from it?

The resulting dashboard—created through the joint efforts of our Delvinia and AskingCanadians teams, together with Pelmorex Media and Ryerson—is a simple and intuitive application that provides one brand health score, which is a true differentiator from other tools available in today’s marketplace.

According to the MRIA website, the Excellence Behind the Scenes Award is “awarded to recognize research practitioners whose efforts, such as data collection, recruiting, data processing and analysis or related area, while enabling the completion of market research projects, are ‘behind the scenes’ and does not have direct client contact.”

Congratulations to our team and thank you to the MRIA!