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AskingCanadians partners with Research For Good to expand sample capacity

by admin.

Partnership Gives AskingCanadians the Largest Singular Sample Reach in Canada

October 8, 2013 (Toronto, ON) – AskingCanadians is pleased to announce a strategic partnership with Research For Good Inc. (RFG), an online sample company committed to providing reliable, high-quality respondents while also supporting registered charities and not-for-profits by making donations with every survey complete.

The partnership gives AskingCanadians combined access to more than 600,000 Canadians—the largest singular sample reach in Canada—and significantly increases the breadth and depth of the AskingCanadians online research community.

By partnering with RFG, AskingCanadians is now including respondents from hundreds of unique sources using RFG’s proprietary Virtual Panel™ methodology. Virtual Panel™ blends the best of traditional email panel, social-media and profiled river methodologies to create a real-time, yet targetable, replicable and representative sample source. Utilizing this methodology, AskingCanadians is now able to offer the most diverse and comprehensive sample sourcing in Canada – and every RFG complete generates a donation to charity.

“AskingCanadians has established itself as the fastest growing online research community in Canada,” said AskingCanadians VP Raj Manocha. “This partnership with RFG complements our growth strategy and provides us with the capacity we require to meet the needs of our clients. The partnership also provides our Canadian clients with a single access point for sample in the United States, the United Kingdom, Germany, Italy, Spain and France.”

“We are excited to build upon our relationship with AskingCanadians,” said RFG Co-founder Matthew Ronco. “We chose to partner with AskingCanadians because of the firm’s reputation within the Canadian marketplace, its panel management experience, flexibility and strict privacy policies.”

About Research For Good
Research For Good (RFG) is a social-enterprise bringing together corporate market research budgets and nonprofit missions for mutual benefit. RFG’s proprietary Virtual Panel™ methodology expertly blends respondents from social-media, gaming sites, loyalty programs, ad networks, email panels and charitable organizations to provide access to unique individuals who are engaged, responsive and meet the highest quality standards. Plus, EVERY completed survey generates a donation to charity. Launched in early 2012, Research For Good grew from a shared passion for quality research & giving back and is now serving clients throughout the US and Canada with reliable and GOOD sample and research services. For additional information, visit www.researchforgood.com.

About AskingCanadians
AskingCanadians, a Delvinia company, was established in 2005 as an online data collection firm dedicated to helping market researchers gather high quality information
from Canadian consumers. We own and manage the AskingCanadians online research community, and its French counterpart Qu’en pensez vous, which includes a panel of more than 250,000 demographically representative and profiled Canadians who have opted-in to participate in online surveys that significantly influence today’s leading brands. AskingCanadians and Qu’en pensez vous are built through incentive partnerships with HBC Rewards, Aeroplan, Walmart and PETRO-POINTS. The result is an average response rate that eclipses the industry. For more information, please visit corporate.askingcanadians.com.