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Taking a proactive approach to improving the respondent experience

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As clients are becoming more sophisticated in their survey builds, we are seeing an increased desire for custom questions that are built directly into our surveys. These questions range from simple exercises like card sorts to more complicated exercises like conjoint shelf builds, all of which are programmed from our Toronto office. At the same read more

Connect with consumers at any point in the customer journey

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As digital convenience continues to grow within our culture, consumers have changed the way they communicate, interact and buy from brands. Consumers are interacting with brands through digital for everything from product research and comparisons, to reviews, price shopping, social network venting and purchasing. Mobile devices offer an interesting layer of connection to collect data read more

Leveraging mobile to create an engaging panellist experience

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Shortly after our presentation at Confirmit’s Mobile Research Roadshow, one of our clients approached us with a unique challenge:  Could we find a specific individual, with specific shopping habits, to share their opinions at the point of purchase? The project itself had many components and presented several challenges. We had to  find someone who fit read more