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Predictions for the year ahead in the market research industry

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As the marketing research world settles into 2015, the year ahead promises to present the industry with unparalleled opportunities to enhance our product.  Here’s a look at some trends that will have a large impact this year: Research Automation Marketers are looking to acquire timely data on ideas or concepts, but don’t necessarily need a read more

Taking a proactive approach to improving the respondent experience

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As clients are becoming more sophisticated in their survey builds, we are seeing an increased desire for custom questions that are built directly into our surveys. These questions range from simple exercises like card sorts to more complicated exercises like conjoint shelf builds, all of which are programmed from our Toronto office. At the same read more

Leveraging mobile to create an engaging panellist experience

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Shortly after our presentation at Confirmit’s Mobile Research Roadshow, one of our clients approached us with a unique challenge:  Could we find a specific individual, with specific shopping habits, to share their opinions at the point of purchase? The project itself had many components and presented several challenges. We had to  find someone who fit read more