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Predictions for the year ahead in the market research industry

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As the marketing research world settles into 2015, the year ahead promises to present the industry with unparalleled opportunities to enhance our product.  Here’s a look at some trends that will have a large impact this year: Research Automation Marketers are looking to acquire timely data on ideas or concepts, but don’t necessarily need a read more

Demonstrating leadership through customer service

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In my last blog post, I wrote about new technologies that can be leveraged for research purposes.  For some time now, my colleague Patrick Prunskus and I have been talking a lot about building a roadmap to help our clients do just that. We made the assumption that if we were able to clearly map read more