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Delvinia data collection announces corporate rebranding and name change to AskingCanadians™

by Susan O'Neill.

Toronto, ON – May 30, 2011 – Delvinia Data Collection, a proven leader in market research and data collection services, announced today the launch of its new corporate identity and name change to AskingCanadians™. The rebranding, together with the launch of a new logo and website, strategically positions the firm for long-term growth within the Delvinia Group of Companies—which also includes Delvinia Interactive, a digital strategy and customer experience design firm.Established in 2005, Delvinia’s data collection division owns and manages the AskingCanadians™ online research community of 160,000 Canadians, and provides a range of data products and services to the marketing and research communities.

“Changing the name of our data collection services to AskingCanadians™ allows us to focus on building our growth strategy and realizing the potential of a truly unique and aspirational brand,” says Delvinia CEO Adam Froman. “AskingCanadians™ is redefining research in the Canadian market. By leveraging our dynamic community of 160,000 Canadians and relevant digital technologies, we are able to provide our clients with efficient and cost-effective actionable insights to better understand and obtain feedback from their customers.”

In 2010, the firm embarked on an aggressive strategy to grow the AskingCanadians™ research community and to expand upon the unique data services and products we have developed over the years. As the company nears the third quarter of 2011, that strategy is well underway, with AskingCanadians™ realizing triple digit growth over the same period in 2010.

This success is due in large part to Raj Manocha who joined the firm as Director of Sales in January. Effective immediately, Manocha will take on the role of Vice President, overseeing all of the sales and operations for AskingCanadians™.

In addition to positioning AskingCanadians™ for continued expansion, the corporate rebranding includes the unveiling of a new company logo and the launch of a new corporate website at corporate.askingcanadians.com.

The logo design reflects the brand values of accountability, integrity, quality of service, collaboration and exceptional customer experiences; while the website clearly articulates the company’s commitment to helping market researchers gather high quality data from Canadian consumers.

The corporate site also provides detailed information about the firm’s core service offerings—including full-service online survey programming and hosting, custom recruitment, online panel management, online tools for testing rich media creative, one-on-one interviewing, the AskingCanadians™ Pulse omnibus survey and syndicated research.


Established in 2005, AskingCanadians™ is a full-service online data collection firm dedicated to helping market researchers gather high quality information from Canadian consumers. We own and manage the AskingCanadians™ online research community, and its French counterpart Qu’en pensez vousMC, which includes a panel of more than 160,000 demographically representative and profiled Canadians who have opted-in to participate in online surveys that significantly influence today’s leading brands. AskingCanadians™ and Qu’en pensez vousMC are built through incentive partnerships with Hbc Rewards and Aeroplan. The result is an average response rate that eclipses the industry.


Founded in 1998, Delvinia is a digital strategy and customer experience design firm. With strong customer insight capabilities powered by AskingCanadians™, an online community of 160,000 Canadians, we are able to gain customer intelligence to fuel our award-winning strategy and design team. Delvinia is dedicated to helping its clients in the financial, media, education, retail and technology sectors craft effective digital solutions anchored in customer behaviour. For more information, please visit www.delvinia.com.