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In the News: How do Canadians feel about marketers using their DNA to create targeted campaigns?


According to an AskingCanadians survey conducted for The Globe and Mail, featured in today’s article by Carolyn Abraham, “Why your DNA is a goldmine for marketers,” Canadians “have significant reservations” about marketers using DNA to target campaigns. Here’s a look at the responses from a nationally representative sample of 1,034 Canadians (as reported in the read more