Our Blog


What we're talking about


Predictions for the year ahead in the market research industry

by +

As the marketing research world settles into 2015, the year ahead promises to present the industry with unparalleled opportunities to enhance our product.  Here’s a look at some trends that will have a large impact this year: Research Automation Marketers are looking to acquire timely data on ideas or concepts, but don’t necessarily need a read more

Taking a proactive approach to improving the respondent experience

by +

As clients are becoming more sophisticated in their survey builds, we are seeing an increased desire for custom questions that are built directly into our surveys. These questions range from simple exercises like card sorts to more complicated exercises like conjoint shelf builds, all of which are programmed from our Toronto office. At the same read more

Survey Design: Creating the optimal panellist experience

by +

After reading last week’s blog post by Pat Prunskus, the first thing I thought was, “I couldn’t agree more.” In my first few months here at AskingCanadians I was so adamant about making the surveys more engaging I asked one of the programmers to do the following mock-up of our profiler “pets” question: At the read more

Why appearance matters when it comes to survey design

by +

Let’s face it: the appearance of most online surveys leaves a lot to be desired. Here we are in the midst of an era when infographics dominate presentations and our collective eyes are glued to some sort of screen, and yet panellists are answering questions that look like liner notes from Air Supply albums. We read more

The Changing Face of Market Research – MRIA Speaker Series Presentation Slides

by +

Last month, AskingCanadians CEO Adam Froman shared his perspective on the future of market research in a series of talks hosted by the Marketing Research and Intelligence Association‘s (MRIA) Alberta and Prairie Chapters. Adam’s presentation, The Changing Face of Market Research in a Consumer-Centric Society, focused on the future of online panels in relation to read more