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Who has time for surveys?

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The number one issue panellists have with the survey experience is always, always, how long some surveys take. I feel their pain. People don’t have time to do 30+ minute surveys anymore and here’s why. I broke down my day to see exactly how much time I might have to do surveys. Out of the read more

Survey Design: Creating the optimal panellist experience

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After reading last week’s blog post by Pat Prunskus, the first thing I thought was, “I couldn’t agree more.” In my first few months here at AskingCanadians I was so adamant about making the surveys more engaging I asked one of the programmers to do the following mock-up of our profiler “pets” question: At the read more

2014 the year of engagement

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A few weeks ago many of us sat down and created resolutions, and consequently have probably already broken a few of them.  Personally, I was ill-prepared to set any this year, it seemed too daunting a task with the ice storm and Christmas keeping me distracted.  But that’s OK, I’m sure I would have broken read more