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Who has time for surveys?

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The number one issue panellists have with the survey experience is always, always, how long some surveys take. I feel their pain. People don’t have time to do 30+ minute surveys anymore and here’s why. I broke down my day to see exactly how much time I might have to do surveys. Out of the read more

Survey Design: Creating the optimal panellist experience

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After reading last week’s blog post by Pat Prunskus, the first thing I thought was, “I couldn’t agree more.” In my first few months here at AskingCanadians I was so adamant about making the surveys more engaging I asked one of the programmers to do the following mock-up of our profiler “pets” question: At the read more

Why appearance matters when it comes to survey design

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Let’s face it: the appearance of most online surveys leaves a lot to be desired. Here we are in the midst of an era when infographics dominate presentations and our collective eyes are glued to some sort of screen, and yet panellists are answering questions that look like liner notes from Air Supply albums. We read more

2014 the year of engagement

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A few weeks ago many of us sat down and created resolutions, and consequently have probably already broken a few of them.  Personally, I was ill-prepared to set any this year, it seemed too daunting a task with the ice storm and Christmas keeping me distracted.  But that’s OK, I’m sure I would have broken read more