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VoC Case Study: RBC Next Great Innovator Challenge


How do you plan and build out the next generation of banking products and services for an increasingly empowered yet cynical consumer base of young adults? RBC’s Next  Great  Innovator Challenge, designed by Delvinia, demonstrates how crowdsourcing—one of our VoC offerings—was used to source solutions from Canada’s next generation of economic and financial leaders. The read more

Our Voice of the Customer Programs


One of the things that makes our organization unique is the fact that we offer a blend of a customer-centric digital strategy and experience design combined with the research capabilities of our AskingCanadians online research community. Our Voice of the Customer (VoC) programs evolved out of this blend of expertise and perspective. Offered under the read more

6 ways to successfully capture the Voice of the Customer


Capturing the Voice of the Customer (VoC) and turning it into actionable insights is one of the greatest opportunities as digital technologies become more important in people’s lives. VoC programs bring together three simultaneous trends: the digital customer experience, big data and near real-time data analytics. What makes this point in time different than any read more