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Our Voice of the Customer Programs

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One of the things that makes our organization unique is the fact that we offer a blend of a customer-centric digital strategy and experience design combined with the research capabilities of our AskingCanadians online research community. Our Voice of the Customer (VoC) programs evolved out of this blend of expertise and perspective. Offered under the read more

6 ways to successfully capture the Voice of the Customer

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Capturing the Voice of the Customer (VoC) and turning it into actionable insights is one of the greatest opportunities as digital technologies become more important in people’s lives. VoC programs bring together three simultaneous trends: the digital customer experience, big data and near real-time data analytics. What makes this point in time different than any read more