Panel Profiling

Panel members are self-profiled by more than 300 demographic, psychographic, behavioural and attitudinal variables. Every panellist is also profiled against Delvinia’s Insight Engine—a database of behaviours of all Canadian households with more than 2,000 additional profiling variables.

This enables clients to collect data from hard-to-reach segments of the population, such as particular ethnic groups, moms with kids and individuals with specific health conditions and ailments.

Sample Profiling Variables

Personal:

• Age
• Gender
• Marital Status
• Level of Education
• Life stages (intention to marry, buy or renovate a home, have children, retire, etc.)
• Ethnic background
• Languages spoken and written
• Employment status
• Industry of employment
• Professional designation
• Income level

Technology usage and Behaviours:

• Attitudes towards technology
• Ownership of technology
• Mobile phone usage
• Online activities, habits and purchasing behaviours
• Number of computers in household
• Internet connectivity
• Social networking behaviours

Lifestyle:

• Travel behaviour
• Vacation destinations and frequency
• Alcohol consumption
• Tobacco use

Health:

• Health condition and ailments
• Prescription and treatment plan
• Physician care
• Exercise and eating habits
• Sporting and leisure activities
• Health and Pharmaceutical retailer
• Vision care
• Health insurance provider

Hard-to-reach Audiences

The following list includes some of the extremely specific audiences we’ve successfully sampled in the past. Contact us today to find out how we can help you access your hard-to-reach audience!

• Magazine and newspaper readership
• Commuting behaviours
• Credit card ownership
• RRSP contributions
• Mothers with infant children
• Avid readers
• International travelers
• Beer drinkers
• Small Business Owners
• Luxury car purchasers
• Oral contraceptive users
• Sports fans

For a complete panel profile list, contact us today to request a panel book.