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Third Quarter Growth Hits Triple Digits

by Adam Froman.

At the end of the summer I wrote a blog post to share some of the things we were looking forward to at AskingCanadians as we moved into the fall. Well, I’d like to give you an update about how the year is shaping up.

The third quarter has really been tremendous for our AskingCanadians team. Our Q3 revenue grew by more than 120 per cent over 2011 and we’ve seen a 50 per cent increase in the number of market research projects coming through our door, and we have brought on over 25 new clients this year.

I have to give credit to the team we have been building at AskingCanadians. Our panel team has help to increase the size of our online panel by almost 40 per cent this year.

We have put together what I feel is the strongest and most experienced sales team in Canada and we are seeing the results. Our sales team is able to deliver fast quotes, usually within a few hours; provide consultative, complete solutions for all requests; and they continue to build strong relationships within the industry.

We’ve also expanded our operations team to better meet our clients’ needs for quicker turnarounds on studies and to customize our processes to meet our customers’ individual needs.

I have had a vision to create not only the largest but most representative online research panel in Canada; to help redefine the market research industry by applying our consumer-centric approach to data collection and to put together a team that shares my passion and can deliver the service levels that I feel Canadian market researchers deserve. I’m so proud of what our team is accomplishing and here’s what some of our clients are saying:

“The AskingCanadians team has been an excellent partner and it’s our goal to use their panel for data collection related work in the future. On the operations side, their team is responsive to our needs, flexible and able to launch studies under tight timelines. The AskingCanadians team is willing to tackle complex and challenging projects and they do so while maintaining a respectful and positive relationship with their panellists, while pushing new boundaries in consumer research.” – Margot Acton, Senior Vice President, TNS Canada

“AskingCanadians is a valued and trusted strategic partner for element54. Their Sales and Operations teams are extremely responsive, and consistently deliver great research quality, speed and agility that is expected by our clients.” – Bernie Malinoff, President, element54

“AskingCanadians makes it easy for us to work with them since they have a dedicated staff of Project Mangers and Programmers who work on our business. We find this to be a reflection of their size:  Small and Nimble.” – John Hovius, Senior Consultant, Research Management Group

“AskingCanadians has been an exceptionally competent partner on projects where our clients have needed Canadian sample.  Industry leading validation technology and local expertise were what originally interested us.  Exceptional customer service and creative problem solving are the attributes that encourage us to return. We look forward to the next opportunity to leverage AskingCanadians.” – MarketTools, a MetrixLab company

“We have been working with AskingCanadians for over a year now and have found their approach to our business unique: where other organizations throw price discounts and rebate deals to secure the relationship, AskingCanadians focuses more on understanding my business and keeping me ahead of my competitors by offering insights and possible applications into new data collection methodologies.  Their sales team is knowledgeable and highly responsive to my organization’s needs and goes over and above to ensure our happiness and the success of our projects.” – Mark Baltazar, Vice President, BrandSpark International

As we enter our final quarter of 2012, we’re on track to have our biggest year ever, since launching AskingCanadians in 2005. We are focused on continuing to grow our operations team to keep pace with the incredible growth we are experiencing, and we’re committed to actively growing our panel through various partnerships, which will further our ability to provide unparalleled access to the opinions of Canadian consumers.