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Walmart and RMG Select AskingCanadians to Build an Online Community in Canada

by Susan O'Neill.

Partnership Provides Customers with an Opportunity to Join AskingCanadians™

May 15, 2012 (Toronto, ON)Walmart and Research Management Group (RMG) have selected AskingCanadians™ as the exclusive partner to host Walmart Canada’s online customer research community.

Walmart Canada customers who have given their permission to participate in market research will be invited to join the AskingCanadians™ research community. Customers who choose to do so will have the opportunity to take part in Walmart Canada and AskingCanadians™ surveys.

“Developing these deeper connections with customers will help us better respond to Canadians’ ever-evolving needs,” says Elaine Penfold, Walmart Customer Insights Manager. “We’re excited about this opportunity to grow Walmart’s leadership within the Canadian retail marketplace.”

“We’re thrilled that Walmart and RMG chose us as their partner for this exciting initiative. This is a great example of how organizations can cost effectively build a research community of their Canadian consumers within AskingCanadians™,” said Adam Froman, CEO of Delvinia and AskingCanadians™.

“We chose to partner with AskingCanadians™ because of the firm’s panel management experience, flexibility and strict privacy policies,” said Andy MacDonald, a partner in RMG. “Our partnership with AskingCanadians™ will help us to quickly derive actionable insights for Walmart.”

About AskingCanadians™
AskingCanadians™, a Delvinia company, was established in 2005 as an online data collection firm dedicated to helping market researchers gather high quality information from Canadian consumers. We own and manage the AskingCanadians™ online research community, and its French counterpart Qu’en pensez vousMC, which includes a panel of more than 160,000 demographically representative and profiled Canadians who have opted-in to participate in online surveys that significantly influence today’s leading brands. AskingCanadians™ and Qu’en pensez vousMC are built through incentive partnerships with HBC Rewards and Aeroplan. The result is an average response rate that eclipses the industry. For more information, please visit corporate.askingcanadians.com.

About Research Management Group
For over 30 years, leading Canadian, U.S. and European firms have relied on RMG for advice and support of the highest quality in executing their business strategies. RMG is deeply committed to the highest standards of service and has earned a reputation for fair dealing and continuous client support. To senior clients facing a wide range of difficult business challenges, RMG is the research partner that always delivers because of its relentless pursuit of the truth. We are passionate about problem solving and finding answers that help our clients succeed. The tougher the challenge, the happier we are.


For more information, please contact:

Susan O’Neill
Public Relations Manager
416.364.1455 ext. 272