At AskingCanadians, we believe the ESOMAR 28 questions – designed to assist buyers in the identification of high quality providers of online samples – serves as a minimum set of criteria. There are several other important factors that buyers need to consider if they truly want to find the best service providers delivering the highest quality, most reliable and accurate data.
For example, surveys with a good user experience ensure survey-takers are attentive, and deliver higher quality, more accurate data. Surveys with poor user experiences cause increased survey drop-off rates, and respondents lose interest and tend to “straight-line” or “speed” through the survey or provide inaccurate answers.
Use the form below to request a copy of our answers to the ESOMAR 28 questions.
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