November 11, 2021
Schlesinger Group acquires leading Canadian online panel AskingCanadians
by Susan Han
In October 2021, Schlesinger Group purchased Methodify and AskingCanadians from Delvinia, a digital innovation company. The joint teams of Delvinia, Methodify, and AskingCanadians joined the group.
Methodify by Delvinia is one of the leading automated market research platforms globally, specifically developed to automate the marketing research process. In continuous development since its inception in 2014, Methodify makes it easier and faster for companies to access crucial consumer insights at every phase of the product development and marketing process in order to help them make better business decisions. Learn more at methodify.it
Established in 2005, AskingCanadians owns and manages Canada’s premier proprietary research panel, also known as AskingCanadians, and its French counterpart Qu’en pensez-vous, which provides Francophone panel members with a unilingual French interface and unique voice. Learn more at askingcanadians.com
Schlesinger Group is a leading global data collection and research services company offering a broad range of qualitative and quantitative solutions worldwide and delivering high-quality recruitment and project management for any methodology, online or in-person. Schlesinger’s capabilities harness advanced qualitative and quantitative proprietary technology to make getting human answers to business questions easier, faster, smarter, and more scalable. Learn more at SchlesingerGroup.com.