November 11, 2021

Schlesinger Group acquires leading Canadian online panel AskingCanadians

by Susan Han

Read the official release from Schlesinger Group here.
Schlesinger Group, a leading international data and research services company, announced today that it has added Methodify by Delvinia, a global automated market research platform, to its growing portfolio of research technology. Schlesinger has also added online consumer panel, AskingCanadians by Delvinia, to its global panel assets as part of the deal,
Methodify automates the process of gathering and sharing consumer research data – the time-consuming and expensive parts of the research process. Methodify provides users with the control they seek to streamline their processes for better experiences and outcomes. The announcement of the acquisition coincides with the launch of ‘Methodify Re-Imagined’.
Delvinia Executives – Adam Froman, Steve Mast, and Raj Manocha continue to lead the Methodify and AskingCanadians businesses and teams from their HQ in Toronto, Canada. They will partner with Schlesinger to continue to provide customers and new users in emerging markets with an award-winning self-service marketplace offering a diverse range of research products.
Commenting on the news,  Steve Schlesinger, CEO, Schlesinger Group, said, “The addition of Methodify and its team’s exceptional talent to Schlesinger’s capabilities brings immediate innovative opportunities for our clients. It reinforces our strategy to continue the digital transformation of marketing research and accelerates our vision to become the global leader in research technology (ResTech) and data solutions for smarter insights.”
Adam Froman, CEO of Delvinia, added, “Methodify is one of the fastest-growing research automation platforms in the industry and AskingCanadians has been the leading data collection business in Canada for over 15 years. We were looking for a partner with the commitment and scale to support our continued growth. Joining Schlesinger Group cements a long-standing relationship and shared vision to reimagine the industry.”
This news follows a recent announcement by Schlesinger of its acquisition of SaaS platform Telmy. It also builds upon its additions of 20|20 Research and Market Cube in 2020 to create a talent pool and solutions portfolio that secures Schlesinger’s position as a technology-led and future-forward data and research solutions provider.

In October 2021, Schlesinger Group purchased Methodify and AskingCanadians from Delvinia, a digital innovation company. The joint teams of Delvinia, Methodify, and AskingCanadians joined the group.

Methodify by Delvinia is one of the leading automated market research platforms globally, specifically developed to automate the marketing research process. In continuous development since its inception in 2014, Methodify makes it easier and faster for companies to access crucial consumer insights at every phase of the product development and marketing process in order to help them make better business decisions. Learn more at
Asking Canadians
Established in 2005, AskingCanadians owns and manages Canada’s premier proprietary research panel, also known as AskingCanadians, and its French counterpart Qu’en pensez-vous, which provides Francophone panel members with a unilingual French interface and unique voice. Learn more at
Schlesinger Group
Schlesinger Group is a leading global data collection and research services company offering a broad range of qualitative and quantitative solutions worldwide and delivering high-quality recruitment and project management for any methodology, online or in-person. Schlesinger’s capabilities harness advanced qualitative and quantitative proprietary technology to make getting human answers to business questions easier, faster, smarter, and more scalable.  Learn more at
For further information images or interviews please contact@
Sue Maldonado, CMO.