Today’s consumers are online more than ever before – but asking them to recall their digital behaviours can be tricky. Passive Metering allows for the tracking of digital actions across all devices and all major platforms. Through permissions-based technology, users’ digital activities are recorded, all in line with their individual privacy requirements.
Created by Delvinia in partnership with PersonaPanels, these Virtual Panels are made up of Animated Personas – AI-models that are trained to mimic the behaviours, responses and evolving interests of real consumers.
Voxpopme Video Insights