Today’s consumers are online more than ever before – but asking them to recall their digital behaviours can be tricky. Passive Metering allows for the tracking of digital actions across all devices and all major platforms. Through permissions-based technology, users’ digital activities are recorded, all in line with their individual privacy requirements.
Actions that can be recorded include mobile app usage, web browsing behaviour, streamed media consumption, sponsored content, ad exposure and more. Every action collected comes with GPS coordinates – allowing an understanding of not just what the user is doing online, but where they are doing it.
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